─── SHRINE LONDON LTD
Structure first.
Scale second.
Private advisory for owner-led businesses building something that lasts.
Shrine London is a private advisory, sales capability and leadership practice for owner-led businesses and professional services firms across the UK. We work with founders, MDs and senior leaders ready for the next stage of growth.
We bring commercial, brand, structure and leadership together as one practice, getting the foundations right first so that when you scale, the business holds its shape. That is the order: structure first, so scale is built to last.

─── WHAT WE DO
Four disciplines.
One direction.
Whether the work is private advisory, sales capability, leadership development or keynote speaking, we build the structures that let owners and their teams move with precision and confidence
01
Explore Private Advisory
Private Advisory is the core of what we do, structured one-to-one work with owners and MDs across everything that shapes how a business grows: commercial and brand, structure and leadership, and the decisions around growth, investment and exit. We work to your priorities, tracking the numbers, agreeing the actions and holding the weekly accountability that carries a business forward.
It is built for founders who have created something real and now want the structure, clarity and outside perspective to take it further, whether that means unlocking the next stage of growth, preparing for exit, or building a business that runs on its own strength. Delivered through focused programmes, each built around your goals.
02
Explore Sales for Non Sales
Sales For Non Sales is how we build genuine sales capability in the people who carry the work, made for professional services firms where the ones winning business are experts first and salespeople second. We work with your real pipeline and your real conversations, giving fee earners, partners and teams the structure, language and confidence to open opportunities, progress them and win the right work.
The aim is a firm that sells consistently, in a way that fits how professionals actually build trust, so growth comes from method rather than personality or luck. It runs across formats to match your firm, from focused sprints to retained advisory, and capability stays with your team.
03
Explore Leadership Development
Leadership Development is where we build the people carrying the business, one to one, for professionals who have the competence and now need the structure to step fully into the next level of leadership. We work across identity, confidence, influence and transition, giving leaders a clear framework to operate with authority, hold their composure under pressure and lead from intent rather than reaction.
The work is grounded in performance psychology and the real pressures of senior leadership, so everything we cover is practical and holds up where it counts. Every session leaves something leaders can apply immediately, so they come away more capable, more assured and ready to lead at the highest level.
04
Explore Keynote Speaking
Keynote Speaking is where we take what we do onto the stage, with Claire Johnson speaking internationally on leadership, performance and composure when the stakes are at their highest. Her talks draw on a career as the only female performance coach in Motorsport history to hold an active racing licence, alongside years developing leaders across business, sport and high-pressure environments.
Every keynote is built around your audience and the outcome you want, whether that is a leadership summit, an industry conference or a private event. Claire delivers sessions that leave the room with something they can use straight away, on themes from mindset to leadership under pressure and building lasting high performance.

When a business still lives in the owner’s head, it remains unfinished. We bring structure, accountability and commercial discipline so it becomes stable, investable and defensible.
Glenn Dobson
CEO, Shrine London
─── WHO WE WORK WIITH
Serious owners.
Significant decisions.
Shrine London works with a small number of clients at any one time. Engagements are selective, confidential and built around the specific conditions of each business.
Owner-led businesses
£500k–£10m+ turnover. Founder still at the centre. Real value built. Growth that has outpaced structure.
Businesses approaching transition
Sale, investment, MBO or family handover. Real value at stake. Timing that matters. Readiness built before the process begins.
Senior leadership teams
CFOs, COOs and board-level leaders. Mid-market and growth businesses. Real weight on every call. Complexity rising faster than the structure.
Corporate & PE-backed organisations
Scaling fast, stakes high. Leadership to align. Integration to support. Commercial architecture built for the pace ahead.
─── CASE STUDIES
Real engagements.
Real outcomes.
All engagements are anonymised. The problems, the process and the results are real.
─── PRIVATE ADVISORY • LEADERSHIP DEV • FITNESS
Multi-Site Fitness Group
A multi-million pound fitness group needed governance, HR infrastructure and a leadership model capable of running multiple sites without the owner at the operational centre.
─── PRIVATE ADVISORY • PROFESSIONAL SERVICES
PR & Comms Consultancy
A PR consultancy with funnel friction and inconsistent lead generation restructured its commercial process, generating 31 qualified leads against a target of 20.
─── LEADERSHIP DEV • EDUCATION
Senior Research Leadership, UK University
A cohort of senior researchers at a UK public university strengthened collaborative influence, leadership identity and communication clarity across interdisciplinary and civic environments.
─── KNOWLEDGE HUB
Thinking from.
inside the work.
Special Reports, authority articles and structured insight from Glenn Dobson and the Shrine London advisory team.
SPECIAL REPORT Q1 2026
GLENN DOBSON
A CFO’s Guide to Leadership Alignment When Pace Outruns Structure
When growth accelerates faster than the organisation can absorb, the first casualties are rarely financial. This report examines leadership alignment as a commercial discipline, and what finance leaders can do about it.
SPECIAL REPORT Q2 2026
GLENN DOBSON
Executing the Buy-Side Carve-Out
The structural, operational and human complexity of carve-out execution examined from the inside. A framework for M&A leads, integration teams and CFOs managing the realities of deal-side transition.
─── THE TEAM
The people
doing the work.
A small, senior team. No hand-offs. Every engagement is led by the people you see here.
Glenn Dobson
CEO
Emily Davies
EXECUTIVE ASSISTANT
Claire Johnson
LEADERSHIP DEVELOPMENT
Anna Brookes
CLIENT SERVICES
Glenn Dobson
CEO · Shrine London · Named CEO of the Year 2021 & 2025
Glenn Dobson is CEO of Shrine London, where he works with business owners and leadership teams on the structure, decisions and commercial discipline required to build stronger, more capable organisations.
His work focuses on helping companies move from owner-led businesses into properly structured organisations capable of scaling, attracting investment or preparing for succession. Through Private Advisory and strategic programmes, Glenn works directly with owners to clarify direction, strengthen decision-making and build the operational foundations required for long-term growth.
Glenn has also been involved in multiple mergers and acquisitions from both the buyer and seller side, giving him practical experience of the pressures and decisions that shape businesses at key transition points.
Outside of Shrine he is a keen glider pilot and still keeps his hand in with Brazilian jiu-jitsu and lifting weights whenever time allows.
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Emily Davies
Executive Assistant · Shrine London
Emily Davies is Executive Assistant to Glenn Dobson, CEO of Shrine London. Working closely with Glenn, she supports the internal business operations of the firm, overseeing executive administration, contracts, documentation and the organisational structure that underpins Shrine’s advisory work.
Her role ensures the commercial and operational foundations of the business remain organised, consistent and professionally managed. Emily works alongside Claire Johnson from an operational perspective, helping coordinate internal systems and processes that allow the leadership team to focus on strategy and delivery.
Outside of work, Emily has a personal interest in orienteering, a pursuit that reflects the planning, focus and navigation she brings to her role within Shrine.
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Claire Johnson
Leadership Development · Shrine London
Claire Johnson leads Leadership Development and Keynotes at Shrine London. She works with business owners, leadership teams and organisations to strengthen leadership capability, communication and decision-making through Shrine’s Leadership Development programmes. Claire also leads the firm’s keynote work, delivering talks internationally on leadership, performance and personal development.
Within Shrine, Claire works closely with the wider team to support the delivery of programmes and engagements, ensuring clients experience a structured and high-quality environment.
Claire is the author of three books and is internationally recognised for her work in leadership and personal development. Outside of Shrine she is an award-winning figure competitor, qualified nutritionist, strength and conditioning coach, a proud mum and a lifelong petrol head, bringing the same discipline, energy and focus to life that she brings to her work.
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Anna Brookes
Client Services · Shrine London
Anna Brookes leads Client Services at Shrine London, overseeing the organisation and delivery of client engagements across the firm’s programmes and advisory work. Working closely with Claire Johnson and the wider team, she ensures that client activity is coordinated professionally from onboarding through to programme delivery.
She manages scheduling, communication and the practical structure that supports Shrine’s work with founders, leadership teams and organisations, ensuring clients experience a well organised and consistent process while the advisory team remains focused on strategic work.
Outside of work, Anna has a strong interest in fashion and design, bringing a natural eye for presentation and detail that complements the polished environment Shrine is known for.
✕ Close─── KEYNOTE SPEAKING
Leadership rooted in lived experience.
ALL KEYNOTES ⟶
CLAIRE JOHNSON
Think Like an F1 Driver
How elite motorsport operating models translate into leadership precision, decision quality and consistent team performance.
CLAIRE JOHNSON
The Winning Formula
A framework for confidence, momentum and sustained performance, drawn from women who have succeeded against the odds.
GLENN DOBSON
From Battlefield to Boardroom to Monastery
Leadership, pressure and perspective. A journey through military service, entrepreneurship, exit, collapse and reflection.
CLAIRE JOHNSON
The Winning Formula
A framework for confidence, momentum and sustained performance, drawn from women who have succeeded against the odds.
The right time to have
this conversation is now.
Engagements begin with a confidential call. No obligation. We will tell you directly whether we can help, and if so, how. If not, we will tell you that too.
hello@shrinelondon.com
+44 (0) 208 064 0072
128 City Road
London, EC1V 2NX
United Kingdom
SHRINE LONDON
128 City Road
London, EC1V 2NX
United Kingdom
hello@shrinelondon.com
© 2026 Shrine London Ltd. All rights reserved.
Private Advisory · Sales for Non Sales · Leadership Development · Keynote Speaking